How do you see your Goliath?

When you think of David and Goliath, the famous biblical story in which David defeats the giant Goliath with a single stone from his sling comes to mind. However, there is more to this story than meets the eye. In fact, when you take a closer look at the size of each opponent, you’ll see that David was at a great disadvantage.

While Goliath was a giant of a man, standing over 9 feet tall, David was only a boy. In addition, Goliath was armed with a sword, spear, and shield, while David had only a sling and stone. So how did David manage to defeat such a formidable opponent?

The key to David’s success lies in his faith and mindset. While Goliath saw David as nothing more than a boy, David saw Goliath as just another opponent that he could defeat. This confidence allowed him to focus on his strengths and take advantage of Goliath’s weaknesses. David remembered all his past victories and saw this as another opportunity to come away victorious.

Challenges and hurdles will always need to be overcome – they’re just part of running a company. But the good news is that no matter how big or small those hurdles may be, there are always ways to overcome them and come out on top.

When you think about it, this story has a lot to teach us about success. No matter what obstacles you face, always remember that you have the potential to overcome them. Like David, focus on your faith, and your strengths and take advantage of your opponent’s weaknesses.

Through David and Goliath, we can find many lessons in customer service that, if the following are put in place, can enhance your financial statement and the overall health of your business and employees. It can be the difference in how you see “your” Goliath.

1) Don’t be afraid to take on a challenge. When David faced the challenge of taking on Goliath, he didn’t hesitate. He didn’t let the fact that Goliath was much larger and stronger than he stop him from doing what he felt was right. In customer service, we often face challenges that seem insurmountable. But if we approach them with the right service-first attitude, we can overcome anything.

2) Always be prepared. Before David went into battle, he made sure to arm himself with the right tools. He chose five smooth stones from a stream to use as his projectiles. In customer service, we need to be prepared for anything. We never know what a customer might say or do, so we must be ready for anything.

3) Focus on your strengths. Though David was small and inexperienced, he didn’t let that stop him. He focused on his strengths, such as his knowledge and accuracy with a sling, and used them to his advantage. In customer service, it’s essential to focus on our strengths and use them to our advantage. We may not be the biggest or the strongest, but we can always find ways to stand out.

4) Be persistent. Even when things seemed hopeless, David never gave up. He continued to fight even when it seemed there was no chance of winning. In customer service, we need to be persistent. We must remember that every customer is important, and every interaction is an opportunity to make a difference.

5) Have faith. He believed he could win, even when all the odds were against him. In customer service, we need to have faith and confidence in our ability to provide the best possible experience for our customers. In the end, David’s victory also came down to faith in God.


The importance of having a solid and effective team cannot be understated. In today’s business world, the ability to reach many potential customers via email is overused and overrated. Simply sending out mass emails is not enough to guarantee success. So how do you stand out when competing against someone even twice your size? Building relationships! Relationships are crucial; if you hide behind email and voicemail, you will be no different than your competitor.

To build these relationships you must have a clear and concise action plan. Once you have a plan to achieve your goal, it’s essential to execute that plan flawlessly. This means being organized, staying on track, and ensuring everyone involved is on the same page. By following these steps, you can build a strong customer service team that will help you achieve your goals and objectives:

1) Train your team members. Customer service is a complex task that requires extensive training. Make sure your team members are properly trained before they start dealing with customers.

2) Define your goals and objectives. Ask the hard questions, what are you trying to achieve with your customer service team? What kind of customer service do you want to provide?

3) Define customer service processes.  These standards help to ensure that your team is providing the best possible service. These procedures should be clear and concise, and everyone on the team should be aware of them.

4) Find the right people for the job. Customer service requires a certain skill set and personality type. Not everyone is cut out for customer service, so it’s important to find team members who are a good fit. Find the team member that not only has product and internal process knowledge but one that is personable and outgoing. While it’s difficult to “teach” a great service attitude, management can lead by example.

5) Know your competition. To be the best, you need to train how to determine who your competition is and what type of strategy they might use. Keep an eye on what they are doing and see if you can find any weaknesses you can exploit.

6)  Price versus cost discipline. Mentor your team in how to know and explain the difference between price and cost, the difference is made in the service provided. With the price being the unit dollar amount while the cost is the value of what you can provide throughout the supply chain. When it comes to team building, customer service is the most important factor.   This detail can make or break your competitive edge.

7) Monitor customer satisfaction levels. Customer satisfaction levels can give you a good indication of how your team is performing. Regularly check in with customers to see how they’re feeling about the service they’re receiving. Ask specific customer questions like are we making your job easier and assisting in streamlining your processes?

In the end, if you have a solid plan you can rest assured that your business will always be able to overcome whatever challenges come its way. So don’t let those hurdles stop you from reaching your goals – use them as motivation to push forward and succeed.

Bottom-line, be prepared with a competitive attitude and you will see your “Goliath” not as something too big to take down but as a target too big to miss! If you can do these things, you will surely be successful. But remember, with faith first, not last, you too can achieve Victory…In Time.

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